Agency

We craft unique pathways to success, one connection at a time

  • We provide personalized strategies and support to help you maximize your skills, express your style, and unlock your full potential on a global scale.

  • Our promotion services are tailored to ensure your music reaches the right audience. We employ proven methods to amplify your presence and drive engagement across Italy and beyond.

    > Radio & TV

    > Promo Appearances

    > Web & Press

    > Club Promotion (NEW)

    > Targeted PR

  • We navigate the complexities of the Italian music industry seamlessly. Our project management expertise ensures your artistic vision is realized, from inception to fruition.

    > Radio Edits

    > Remixes

    > Photoshoots

  • Our integrated approach combines traditional and cutting-edge digital strategies, amplifying your presence across diverse platforms and marketplaces.

    > Digital Campaigns (NEW)

    > Influencer Campaigns (NEW)

    > Special Events & Conventions

  • Creating cultural experiences that connect artists, brands and communities through strategic collaborations, live activations and content ecosystems.

    > Brand Partnerships

    > Cultural Experiences

    > Artist Collaborations

    > ⁠Content Ecosystems

    > ⁠Strategic Activations

  • We facilitate sync deals with film, television, advertising, and gaming industries, positioning your music for placement in lucrative projects and enhancing your exposure.

  • We bridge your creativity with Italy's music industry, forging the best connections with record labels and distributors and if needed, managing negotiations on your behalf.

We are Maya Sound

We are proud of our ability to go beyond the conventional. In addition to our core unit, we specialize in creating bespoke teams, meticulously crafted to suit the unique demands of each project, and with a keen understanding of the complexity of the Italian market.

  • Chandrika Anna Merzari

    Founder & CEO

    I have always been a free spirit, and in my work, I choose to immerse myself solely in projects that ignite a passion in my heart, first as a consultant and now as an entrepreneur. I let my instincts guide me, while maintaining credibility and integrity as the cornerstones of my character. Over the past twenty years, I have achieved significant milestones in the music industry. Through my collaboration with Virgin Music Italy, I have played a part in the success of many renowned artists such as Daft Punk, Britney Spears, Backstreet Boys, David Bowie, Peter Gabriel, Mariah Carey, Iggy Pop, Henry Salvador, David Byrne, David Sylvian, Brian Eno, Lenny Kravitz, Janet Jackson, Skunk Anansie, The Smashing Pumpkins, Jarabe de Palo, and many others. I have also introduced new talents to the Italian market, including Tiromancino, Planet Funk, Placebo, Manu Chao, Chemical Brothers, and Kings of Convenience. As the founder of Surya Musica, I have helped artists like Juty Ranx and Milky Chance achieve platinum and gold records. Today, I am fully committed to realizing my vision with Maya Sound.

Why we do it

  • J Balvin

    “Amazing and so fun to work with Chandrika, she loves this like we do!!! A sister of Soul #lafamilia.”

  • Alvaro Soler

    “Anna has been a key element to my success!! She always believed in my songs and worked so hard to get me to where I am. Thanks, Anna for your passion, and hard work! Un bacio.”

  • Alice merton

    “Anna is one of my favourite people to work with, she invests so much time and emotion in each artist. Her loving personality shines through her work and it is a pleasure being on her team.”

  • LP

    “Chandrika! This woman is a positive force of nature not only musically but spiritually.”

  • Giant Rooks

    “Chandrika is a lovely person with an extra-ordinary energy! We’re so grateful to work with her. She’s the best promoter we could imagine and so important for our career in Italy.”

  • Ozark Henry

    “Thanks for the many sacrifices to make people open up for my music, thanks for making things happen, you’re the best.”

  • Fil Bo Riva

    “When I started working with Anna I felt like she had known me for years. Her positive energy and motivation are unreal and I can only say it’s a true honour for me to be part of her family.”

  • Josiah And The Bonnevilles

    “Chandrika is one of the very few people in the industry who is not only the best at what she does but also cares on a human level. That connection makes her even better at her job and it is an artist’s dream to have that in their corner”.